Operations · Administration · Communications

Modern systems, applied to how a club runs, administers and communicates.

I help clubs move their operations, administration and member communications onto efficient, modern systems they can run themselves — bringing two decades of hands-on experience and the right tools, then handing over something self-sufficient that keeps working once I’ve stepped away.

Private clubs · Melbourne, Australia
Capabilities

Five threads, one operating picture.

Each works on its own. The value is in connecting them, so the club runs and speaks as one.

01
Software integrations

One source of truth, not several

Club systems and reporting — including platforms such as MiClub and Northstar — connected so information is entered once and flows where it’s needed: point of sale, membership, competitions, accounts and the numbers the board actually sees. One current picture instead of half a dozen spreadsheets, and far less double-handling. How it’s wired together is the part I bring; what you get is a club that finally agrees with itself.

Outcome

One reconciled picture in place of half a dozen spreadsheets — entered once, with far less double-handling, and numbers the board can act on at a glance.

Board reporting view — reconciled operational and revenue metrics
Operational & revenue metrics, reconciled into one board view

An illustrative board-reporting view, drawn from a connected set of club systems.

02
Operational plans

Good practice, made repeatable

The operating documents and SOPs that turn a good month into a standard one — and keep running after the engagement ends. Once something is repeatable, it can be automated, so the routine looks after itself. From the morning open to the monthly board pack, the day’s work lives in one place — who’s doing what, what’s done, what’s overdue — visible to the team on the floor and to management at a glance.

Outcome

The day’s work in one place — and a documented system the team keeps running once the engagement ends.

Two working examples, built around how a club actually runs:

03
Member journal

A read your members look forward to

A member communications property with a reliable editorial cadence and clear distribution — the club’s voice, reaching members when it should. After the initial setup and customisation, each edition’s draft is completed automatically and ready for a final edit and review in 5–10 minutes.

Outcome

A cadence that doesn’t slip — each edition drafted and ready for a final human edit, rather than written from a blank page.

04
Social media

A consistent, external brand presence

A defined channel strategy and a steady rhythm of content — club life, events, results and the member moments worth sharing — so the club shows up the same considered way everywhere people look for it. The tone stays consistent, the feed never goes quiet, and the club’s best stories actually get told — to current members and the ones you’d like to attract. And because it’s the same approach, social content is streamlined the same way — drafted and queued for a quick review rather than built from scratch each week.

Outcome

A presence that stays consistent and never goes quiet — content queued for review, not built from scratch each week.

05
Administrative automation

The routine admin, off your team’s plate

The repeatable administrative work that quietly fills a week — writing up a meeting, tracking who owns what, getting it distributed — connected so it runs on its own, with one human checkpoint where judgment matters. Committee minutes are the clearest example: the meeting is recorded and transcribed, a first draft is prepared in the club’s own format so it reads the way committees expect, and it’s reviewed and signed off before anything moves. From there the actions are assigned and tracked, owners are notified, and the minutes reach attendees — without the afternoon of write-up that used to follow every meeting. The tools take on the mechanical work; the sign-off stays with the people accountable for it.

Outcome

An afternoon of post-meeting write-up reduced to a short review — minutes drafted, actions assigned and distributed, with one human sign-off before anything goes out.

Meeting minutes,
from hours to minutes.
One automated workflow — with a human checkpoint where it matters.
otter.ai
01 · Record
Otter records & transcribes the meeting
02 · Draft
Claude drafts the minutes in the club’s own format
The human checkpoint
03 · Review & sign-off
A person reads every word & approves
04 · Action
Actions load to monday.com — owners notified
05 · Distribute
Minutes emailed to every attendee
ASMITHADVISORY.COM.AUAn automated process, governed by human judgment

An illustrative view of the minutes workflow — automated end to end, with one human sign-off.

Who you’re working with
Anthony Smith, Golf Industry Professional
Anthony SmithGolf Industry Professional

A passionate golf industry professional with 20 years of dedicated experience, I’ve had the privilege of leading operations at some of Melbourne’s top private golf clubs, including The Kew Golf Club, Spring Valley Golf Club and The Victoria Golf Club. My passion lies in driving transformative change and truly enhancing the member experience — building strong relationships, overseeing exciting projects, and developing high-performing teams. I genuinely believe in leveraging innovation and streamlining operations to help golf clubs shine, and this hands-on journey, combined with my background as a PGA Golf Professional, gives me a deep understanding of what makes a golf club thrive. I look forward to connecting with clubs to help them achieve a standout position in the industry.

Case study

Yarra Yarra Golf Club

Engaged to lead the club’s pro shop and operations transition onto Northstar — my third — and to bring its administration and member communications into one coherent picture, built around how Yarra Yarra actually runs. Point of sale, stock, member accounts, competition and prize ledgers, EFTPOS and reporting were migrated with no gap in service to members — and the club’s communications, website and operating plans were brought into one system it can run itself.

3rdNorthstar club transition delivered
20 yrsHands-on with MiClub
Read the full case study
Anthony brought our operations and member communications into a single, coherent picture, and steered a genuinely complex transition with a calm professionalism that put the whole club at ease. The way we run, and the way we speak to our members, are both the better for it.
Mathew Loughnane General Manager, Yarra Yarra Golf Club
How an engagement works

Stood up quickly, then handed to your team.

Modernising how a club runs doesn’t have to be a drawn-out project. It starts with an initial consult to understand how you work today, followed by on-site implementation to stand the systems up and shape them to your club — so they’re up and running in a short turnaround, then handed over for your team to run themselves.

01An initial consultWe map how the club runs today, and where the time goes.
02On-site implementationThe systems are stood up and configured to how your club actually works — in a short turnaround.
03Handed over, self-sufficientDocumented and repeatable — running without me.

Engagement modelEngaged on an hourly basis — you pay for the work done, not a fixed package or an ongoing retainer. Scope and an estimate are agreed up front at the initial consult, so there are no surprises.

Let’s talk

If you’re thinking about how to modernise the way your club runs, administers and communicates, start here.

A short, direct conversation — what’s working, what isn’t, and whether there’s a fit. For General Managers, boards and committees at private clubs.